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Traditional Advertising vs. Influencer Marketing: What's the Difference?
Traditional advertising is a proven pathway that allows brands to reach a broad audience through media such as television, radio, and print. This form of marketing is still of high value especially for brands that want to build a strong, long-term image and reach a mass audience within a short period of time.
Influencer marketing is built on relationship and trust. People follow influencers because they identify with them — and that's what makes working with them so effective. A recommendation from a person you follow and respect carries much more weight than an anonymous advertising spot.
Example of traditional advertising: Škoda Auto
For years, the Škoda brand has shown how effective traditional advertising can be used to strengthen a brand's image. Emphasizing the slogan “Simply Clever,” TV and online spots present the specific benefits of their cars in a way that appeals to a broad spectrum of customers - from young drivers to families. Thanks to a consistent visual style and a long-term message, Škoda has managed to consolidate its position not only in the Czech Republic but also in the world markets.
Growth through influencers: GymBeam
The Slovak brand GymBeam is a prime example of how influencer marketing can help a brand grow. The company has bet on collaborating with fitness influencers who are close to their community and share real-life experiences with products - from protein bars to nutritional supplements.
With authentic content on Instagram, YouTube and TikTok, GymBeam has reached thousands of customers across Europe. Influencer marketing has proven to be an extremely effective tool - recommendations from “community personalities” brought customers much faster than classic billboards or banners.
Why are influencers winning today?
Customers are looking for authenticity. It is no longer enough to be “seen” - it is necessary to be credible. Influencer marketing offers something classic advertising can't: recommendations from a person your target trusts. In a world overrun by advertising messages, people choose what to pay attention to - and it is the personal recommendation that has the chance to break through that barrier.
Effective influencer marketing with Contentiamo
At Contentiamo, we help brands find the right influencers, create meaningful collaborations, and set up campaigns that make a real impact - from increasing sales to building awareness. Whether you're looking for an ambassador for a fashion brand, beauty products or lifestyle services, we know how to find the ideal content creator that naturally connects your brand with your audience.
Want to know more? We're happy to help you create a bespoke campaign that really works.
