L'OREAL

Biotherm - Water Lovers Campaign

The campaign ran in three phases in April, August and October. Five influencers were involved, with three of them participating repeatedly, reinforcing the authenticity of the campaign. 15 TikToks/Reels and four Instagram Stories series were created, resulting in 4.4 million impressions.

Valentino Beauty - Born in Rome Campaign

The campaign took place in April, July and November, featuring three influencers, two of whom participated multiple times. It resulted in eight TikToks/Reels and two Instagram Stories series, collectively generating 3.4 million impressions.

Lancôme - Idole Now Eau de Parfum Campaign

In October, we activated five influencers who created seven TikToks/Reels and four Instagram Stories series. The total reach of the campaign was .300 A Thousand Impressions.

Redken - Acid Bonding Concentrate Campaign

This campaign took place in May with one influencer creating one Reel and one series of Instagram Stories. The result was 1.1 million impressions.

Results

Influencers have created a total of 31 TikToks/Reels and 11 series of Instagram Stories, which together have reached more than 9 million impressions. The client supported the performance of the campaign by paid promotion of the outputs, thereby increasing their reach and effectiveness even more. The campaign contributed significantly to the growth of brand awareness on social media.

By strategically connecting influencers with each brand's unique identity, we created a successful campaign that not only met but exceeded expectations, strengthening L'Oréal's position in the Hungarian market.