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Target groups

The campaign was aimed at three main target groups:

Adéla (17 years old, student) — Follows influencers who believe in the credibility of their recommendations. He is looking for inspiration and advice.
Simona (33 years old, on maternity leave) — She tries to keep up with fashion trends and seeks clear and direct recommendations.
Jana (23 years old, working) — Prioritizes advantageous offers and discounts that motivate her to buy.

Implementation of the campaign

The featured influencer was Aneta Chroustová (@anetachroustova), who has 69.4 thousand followers. The campaign included:

Barter + commission: Influencerce was provided with a barter, fixed remuneration and commission model.
Content on Instagram:
- Two series of instastories.
- One creative post in the form of reels.

Results of the campaign

Reach: Reels was viewed by over 53,000 users, which accounted for almost 94% of Aneta's followers.
Sales: The discount code was redeemed 224 times, yielding sales of 315 856 CZK.
Success of the campaign: All targets have been met. Quality and authentic content contributed to the trust of the followers, which translated positively into sales.

Summary and recommendations

The findings showed that even a brand campaign can be profitable thanks to sales. In the future, cooperation was optimized by simplifying the remuneration model (fixed payment without affiliate commission). The D-sport client continues to cooperate with the influencer, both in the field of content creation and in the framework of paid promotion.

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